Notifications are accurate, timely and quiet, with no marketing and no false urgency.
Best practices
- Notify only about things people care about now: a due date, a change to their work, a finished job.
- No marketing, and no false urgency.
- People can choose what they are notified about, in context, next to the thing that notifies them.
- A failure people must act on is shown in the product, not only as a notification.
- A notification opens exactly the place it is about.