Notifications are accurate, timely and quiet, with no marketing and no false urgency.

Best practices

  • Notify only about things people care about now: a due date, a change to their work, a finished job.
  • No marketing, and no false urgency.
  • People can choose what they are notified about, in context, next to the thing that notifies them.
  • A failure people must act on is shown in the product, not only as a notification.
  • A notification opens exactly the place it is about.