Branding

Best practices

• Defer to content. The logo appears where the context needs it, such as sign-in, the sidebar or a printed document, not on every screen.
• Draw the logo in the current label colour, so it follows the appearance. Use the tint only on surfaces that are about the brand.
• One accent. The accent is the system blue tint. Don’t introduce screen-specific accent colours.
• Express personality through words and craft, not through decoration: clear writing, careful details and consistent behaviour are the brand.
• Keep the brand out of controls. Buttons, fields and navigation look the same in every Qwantarc product.